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Butler Shopping District

Victoria's Secret

Locally owned by the Butler family, Butler Enterprises has served Gainesville for over 85 years. As the community has grown, Butler has continued to evolve, bringing new retail, dining, and experiences to the market. Today, its 267-acre property has developed into a collection of centers that reflect the diverse lifestyle of Greater Gainesville.

Butler Center

More Stores You Might Like

Victoria's Secret is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.&nbsp;Victoria’s Secret strives to provide the best products to help women express their confidence, sexiness and power, and uses the brand’s platform to celebrate the extraordinary diversity of women’s experiences.&nbsp;

Butler Town Center | 3630 SW 32nd Ct Suite 70

Aerie is bras, undies and more... made with love and attention to even the smallest detail. Aerie is committed to making
girls of all ages and sizes look and feel pretty inside and out, because...PRETTY GOES WITH EVERYTHING.

Butler Town Center | 3625 SW 32nd Ct Suite 10, Gainesville, FL 32608

Aerie

Experience Agapanthus for unique finds and fabulous brands including Crislu, MyWalit, Antica Farmacista, Barr Co., John Medeiros, Dune Jewelry, Jellycat, Kissy Kissy.

Find fabulous home brands available for online bridal gift registry such as Juliska, Mariposa, Simon Pearce, Vietri, Kate Spade. Vera Wang, Waterford, Mauviel 1830, Claude Dozorme, Villeroy and Boch, and more. Wedding registry available in store and online at <a data-lynx-mode="origin" href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.ShopAgapanthus.com%2F%3Ffbclid%3DIwAR3M1Z9b7Y9bmb6AwjhPIrgz4khzeUVahWZJFELe_y-mviICIZrPmucL_qY&amp;h=AT2fxXfRo05x1GfTMe9OSVy08IZnDsKDN9q9dZKM_honeTiVjTg3-xxnd3IVBnWq4nXWWDjl8QPsQ6KGK-5y2JFTPuHanAqWECgqQtBo_Px_cPc1uq36xlPE67DfqlyNDXSUXICh" rel="noopener nofollow noreferrer" target="_blank">www.ShopAgapanthus.com</a>.

2917 SW 35th Dr suite 10, Gainesville, FL 32608

Agapanthus

Being a supporter of your university is more than the diploma on the wall, cheering them to victory, and singing the fight song. It's a part of who you are. Alumni Hall understands the need to showcase that school spirit and pride in every aspect of your daily life.

We opened our doors for the first time in 2006. It was a small store with a big idea—to offer the ultimate shopping experience and a unique selection of clothing and merchandise for the entire family. Alumni Hall has now grown to become the hometown college store for some of the greatest fan bases in the country.

We know that being a student, alumni or fan is not just for gameday. At Alumni Hall, we make it part of every day.



Early open for all home football game weekends! Saturday's 8 AM - 9 PM.

3730 SW Archer Rd #220, Gainesville, FL 32608

Alumni Hall

American Eagle&nbsp;brings easy, everyday style to your wardrobe with high‑quality denim, comfortable essentials, and on‑trend apparel designed to help you feel confident and authentic. Known for its standout jeans and timeless casual wear, American Eagle offers clothing and accessories that fit effortlessly into your lifestyle. The brand is part of a global retailer committed to delivering well‑made, versatile pieces through its American Eagle and Aerie lines, with a focus on comfort, inclusivity, and long‑lasting quality.

Butler Town Center | 3596 SW 32nd Ct Suite 10

American Eagle

Anthropologie was founded by current URBN chairman and president Dick Hayne, having heard the plea of a friend. She had just moved to the suburbs of Philadelphia, and was dissatisfied with the shopping options available to her. Now a distance from Urban Outfitters—a brand she also was aging out of—there was a void in her life. She longed for a store to indulge her creative side. Dick, realizing this wasn't an isolated phenomenon, went on to build a lifestyle brand that catered to creative, educated and affluent 30-45 year-old women. Named after his college major (but with a decidedly French twist), Anthropologie opened its very first doors in the autumn of 1992 in Wayne, Pennsylvania. We now operate over 200 stores worldwide.

Our customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Anthropologie is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself.

Our product offering consists of women’s apparel and accessories, intimates, home furniture and décor, beauty and gifts. Each caters to the lifestyle of our five muses: soft &amp; delicate; boho chic; easy cool; elegant classic; and modern sporty.

Anthropologie

Blue Gill Quality Foods is a family-owned restaurant serving fresh, contemporary meals inspired by southern cuisine and featuring local seafood, produce, and meats.

Blue Gill Quality Foods

Today, the founders' ritual of receiving, inspecting and hand cutting fish daily is still practiced by the partners at Bonefish Grill. As is their dogged commitment to quality and excellence at every level.

Bonefish Grill

Discover the styled life at&nbsp;Buckle. Shop women's, men's and youth jeans, tops, shoes, accessories and other high-quality clothes from BKE and top brands.

Butler Town Center | 3630 SW 32nd Ct Suite 20

Buckle

Burlington Coat Factory is more than great coats.  Everyday savings of up to 60% off department and specialty store prices on designer, women's, men's and children's clothing.

Burlington

Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.

2916 Southwest 35th Drive, Gainesville, FL, USA

Chase Bank

Over-the-counter drugs, health care products, household goods and supplies, makeup, toys, games, stationary, magazines, snacks, cold drinks, and over-night photo developing.

3404 Southwest Archer Road, Gainesville, FL, USA

CVS Pharmacy

We invite you to feel refreshed and pampered with our full-service waxing for both men and women. Waxing isn’t just one thing we do, it’s everything we do.

2850 SW 35th Dr, Gainesville, FL 32608, USA

European Wax Center

Fan Outfitters is the one-stop shop for the ultimate and everyday sports fan looking for the hottest brands to support their favorite local professional and collegiate teams.

Fan Outfitters

3650 SW 32nd Ct Suite 20, Gainesville, FL 32608

Ford's Garage

Foxtail Coffee Co. was founded by Alex Tchekmeian and Iain Yeakle, two lifelong friends who met years ago in South Florida while in the same kindergarten class. Their close friendship over the years led to a great opportunity in 2016 to combine their varied business and coffee experience and create Foxtail Coffee Co., a neighborhood café.

2851 SW 35th Boulevard, Gainesville FL 32608

Foxtail Coffee

At JANE + MERCER, we are dedicated to providing customers with a unique shopping experience at the intersection of luxury and accessibility. In other words: Elevated Style, Not Prices. We combine our love of forward-looking design and our passion for high-quality production to stay on top of the latest trends in apparel and home décor. And by leveraging the sourcing and manufacturing operations of our parent, Republic Clothing Group (RCG) – a vertically integrated multi-brand fashion company – we’re able to offer unparalleled price-value at robust margins. That same scale enables us to serve up a wide variety of products across our suite of premium brands to satisfy the customer’s individual needs. Together, these aspects – our price value, designer brands and elevated in-store shopping environment – add singular value to the community.

JANE + MERCER

We think shopping should be fun. Actually, really fun. As in scoring our exclusive collection of colorful, classic styles at prices that can’t be beat—period. A fan of timeless silhouettes and amazing fits? We’ve got you. Like mixing in extra-special details, of-the-moment fabrics and prints you won’t find anywhere else? Check. Need to get dressed for your first job interview, a special wedding or an upcoming vacation? You’ve come to the right place. Whatever the occasion, we’ve got great styles for the whole family that’ll have your crew looking good. Plus, we believe that picking up your favorite looks in stores and online shouldn’t mean spending an arm and a leg, so there are always deals waiting for you. We’re talking 24 hours a day, seven days a week.

J. Crew Factory

J.Jill offers unique and fashionable women's apparel, accessories, and footwear. Clothing available in misses, petite, tall, and plus sizes.

J.Jill

Kendra Scott is an accessories brand defined by a beautiful collection of dynamic and colorfully confident pieces that exude the passion and vibrancy of its CEO and designer, Kendra Scott.

2851 SW 35th Dr Suite 30, Gainesville, FL 32608

Kendra Scott

Lovesac is a high end home furnishings company that specializes in a patented modular furniture system called Sactionals. Using only two pieces, customers can arrange and rearrange their furniture to fit their home or outdoor space perfectly, as well as change their covers whenever they change their mind. Sactionals are the most adaptable, adjustable, reconfigurable, forgivable, livable, lovable furniture on earth. A revolutionary product that's truly unique and changing the way people think about sectional furniture. It’s also the creator of Sacs- the original changeable, loveable foam-filled comfy chair. There's a place for Sactionals and Sacs in everyone's life and you can only find them at Lovesac.

Lovesac

lululemon athletica makes technical clothing for yoga, dancing, running, and most other sweaty pursuits. Our original intent is to create components for people to live longer, healthier, more fun lives.

Lululemon

For All Your Beauty Needs

"Mode Aveda is Gainesville’s only Aveda Concept Salon. Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet."

3625 SW 32nd Ct #60, Gainesville, FL 32608

Mode by Aveda Salon

We have built our reputation by offering quality merchandise, excellent customer service, and fashion for every style.

Each Narcissus location offers a unique experience and individual flair. With over 200 designer lines of clothing, shoes, and accessories, Narcissus is happy to be the definitive home of fashion and style in Gainesville.

Narcissus

3597 Sw 32nd Ct Suite A14 Gainesville, FL 32608

OFFLINE by Aerie

This contemporary, bistro-style restaurant offers a unique blend of high quality, authentic Chinese cuisine in a sophisticated setting.
 
<a href="https://www.pfchangs.com/menu?storeid=9939">Click here to view a menu</a>

3597 SW 32nd Ct #10, Gainesville, FL 32608

P.F. Chang's China Bistro

PINK is a lifestyle brand for young women providing fun, vibrant collections and heritage pieces, including apparel, loungewear, activewear, bras, panties, accessories, beauty and more. PINK's vibrant colors, playful designs and enduring commitment to community help customers feel supported, confident and stylish every day.

Pink

Pink Narcissus is a Lilly Pulitzer Signature store with locations in Tallahassee, Gainesville, Panama City, and our newest location Daytona Beach.

3597 SW 32nd Court Suite 50, Gainesville, FL 32608

Pink Narcissus

shoppinknarcissus.com/?fbclid=PAZXh0bgNhZW0CMTEAAaYIs6O2e5rdUoQghmdEFl5bdNuVdc7LnPNMNo_4WdefNDELuLdMA9WpXCY_aem_iHmwYoKf74CnqHs89m2Jxg

Regal Entertainment Group includes Regal Cinemas, United Artist and Edwards theatres

Regal Cinema

We inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.

3650 SW 32nd Ct Suite 10, Gainesville, FL 32608

"We have a little bit of everything." Our 30,000 square foot store features brand name apparel, accessories and footwear for the entire family, all discounted up to 60%. Similar savings can also be found on a wide variety of home accent pieces including towels, bedding, candles, picture frames, and more in our home furnishings section.

Ross Dress For Less

Rowan® provides hypoallergenic earrings and nickel free earrings for sensitive ears for children, teenagers, and adults. Their earrings for sensitive ears are safe and fun with exceptional quality, unique designs, fit for every occasion.

Rowan

At Sephora, you can enjoy a shopping experience where all are welcome and what makes you unique is celebrated. Check out fan-favorite brands like Charlotte Tilbury, Sol de Janeiro, Chanel, Dyson, and affordable picks from Sephora Collection. Plus, get your beauty in two hours when you buy online and pick up in store!

Visit <a href="https://m365.us.vadesecure.com/safeproxy/v4?f=U5i00hEkBGndN7OHXNGEZno2rXK34R2TWEnAJu7jbDMugD10X2bKm3r5n30JNL_g&amp;i=MA_Ymn50WuWoJmGBld66B6MqBEvQtNKHm2xMOWAG8cUdfEGtazCG0RSBE_93KbwE_Zh3tDXkFuuEAJJ1au_mRQ&amp;k=t5tg&amp;r=Jc3A7QWf5cBvBjSUD7-FDgS3ZyA3bTEA7K7Bme24dOj578GQActwwf5GnrQIPtI7&amp;s=b946707b5f0d975c4fb8ef3c179b072cdf1dfeb7271890261b2b68ce261b6cb4&amp;u=https%3A%2F%2Fwww.sephora.com%2Fhappening%2F">https://www.sephora.com/happening/</a> to learn more about what’s happening at your Sephora, like exclusive product launches, brand events, Beauty Services, and more. We can’t wait to see you!

Sephora

Texas de Brazil is a churrascaria, or Brazilian steakhouse, that features several cuts of flame-grilled beef, lamb, pork, chicken and Brazilian sausage as well as an extravagant salad area with a wide array of seasonal chef-crafted items.

Texas de Brazil

The Cheesecake Factory serves much more than just cheesecake! We are a unique, upscale casual restaurant offering more than 200 menu selections including Appetizers, Specialty Salads, Pastas, and Pizzas, as well as great Steaks and Chops, Fresh Fish, and Sandwiches. Be sure to save room for one of our 50 delicious cheesecakes and desserts with a cappuccino or latte. At The Cheesecake Factory, there is truly "Something for Everyone"! 
 
Enjoy our high-energy atmosphere daily, serving Lunch, Dinner, Late Night Dining, a Full Bar, and Sunday Brunch. For your convenience, we also offer our entire menu for Take Out. 
 
<a href="http://www.thecheesecakefactory.com/" target="new">Online Menu</a>

The Cheesecake Factory

Specializing in Bridal and Engagement rings, Diamonds, and creating breathtaking Custom Jewelry. The Village Jeweler is your full-service neighborhood jewelry store.

3625 SW 32nd Court Suite 50, Gainesville, FL 32608

The Village Jeweler

We Provide Quality &amp; Better-Looking Prescription Eyewear At a Fraction Of the Going Price.

3630 SW 32nd Ct C-8, Gainesville, FL 32608

Warby Parker

Whole Foods Market seeks out the finest natural and organic
foods available, maintains the strictest quality standards in the
industry, and has an unshakeable commitment to sustainable
agriculture. Add to that the excitement and fun they bring to
shopping for groceries, and you start to get a sense of what Whole
Foods Market is all about.

Whole Foods Market

Victoria's Secret is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.&nbsp;Victoria’s Secret strives to provide the best products to help women express their confidence, sexiness and power, and uses the brand’s platform to celebrate the extraordinary diversity of women’s experiences.&nbsp;

Celebrate

YOUR STYLE

Victoria's Secret

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Victoria's Secret