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Butler Shopping District

JANE + MERCER

Locally owned by the Butler family, Butler Enterprises has served Gainesville for over 85 years. As the community has grown, Butler has continued to evolve, bringing new retail, dining, and experiences to the market. Today, its 267-acre property has developed into a collection of centers that reflect the diverse lifestyle of Greater Gainesville.

Butler Center

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Jane + Mercer&nbsp;offers a fresh take on modern retail, bringing together a curated mix of fashion, accessories, and home décor designed to feel both elevated and accessible. Built on the idea that great style should be within reach, the brand delivers high-quality, trend-forward pieces at approachable price points. As a family-run concept, Jane + Mercer focuses on value, thoughtful curation, and an easy, enjoyable shopping experience. From everyday wardrobe staples to statement pieces and home accents, each collection is selected to reflect what’s current while maintaining a timeless feel.&nbsp;&nbsp; The result is a boutique environment that feels polished but approachable, giving guests a place to discover something new, without the traditional barriers of luxury pricing.

Outdoor Seating Available

Founded in Florida in 2009, 4 Rivers Smokehouse is a family-owned business specializing in slow-smoked barbecue, homestyle sides, and fresh bakery items. 
Founder/CEO, John Rivers’, commitment to bold flavor twists and creative ingredient combinations has garnered numerous accolades for the 4R signature style of BBQ, including an invite to cook at The James Beard House in 2013 and being recognized as one of “The South’s Best BBQ Joints” by Southern Living.

4 Rivers Smokehouse

5.11 Tactical carries head-to-toe apparel and gear for men and women in the law enforcement, first responder, tactical operators, linemen, and recreational communities, including pants, shorts, shirts, outerwear, footwear, packs and bags, headwear, load-bearing equipment, and tactical accessories.

With offices around the globe, 5.11 Tactical prides itself on working directly with end-users to create purpose-built apparel, footwear, and gear designed specifically to enhance the safety, accuracy, speed, and performance of tactical professionals and enthusiasts worldwide. These products undergo rigorous testing and meet high standards, allowing the brand to establish a reputation for innovation and authenticity as the premier choice for those who always have to be ready.

2680 Clark Butler Blvd Suite 20, Gainesville, FL 32608

5.11 Tactical

Car insurance, similar to any other type of insurance, is a financially protective measure. You pay an insurance provider small amounts on a regular basis and, in return, you have financial coverage when an emergency happens. With regard to car insurance, you pay your insurance provider so you can drive with peace of mind and know that your vehicle will be covered in the event of an accident.

Acceptance Insurance

Aerie is bras, undies and more... made with love and attention to even the smallest detail. Aerie is committed to making
girls of all ages and sizes look and feel pretty inside and out, because...PRETTY GOES WITH EVERYTHING.

Butler Town Center | 3625 SW 32nd Ct Suite 10, Gainesville, FL 32608

Aerie

Experience Agapanthus for unique finds and fabulous brands including Crislu, MyWalit, Antica Farmacista, Barr Co., John Medeiros, Dune Jewelry, Jellycat, Kissy Kissy.

Find fabulous home brands available for online bridal gift registry such as Juliska, Mariposa, Simon Pearce, Vietri, Kate Spade. Vera Wang, Waterford, Mauviel 1830, Claude Dozorme, Villeroy and Boch, and more. Wedding registry available in store and online at <a data-lynx-mode="origin" href="https://l.facebook.com/l.php?u=http%3A%2F%2Fwww.ShopAgapanthus.com%2F%3Ffbclid%3DIwAR3M1Z9b7Y9bmb6AwjhPIrgz4khzeUVahWZJFELe_y-mviICIZrPmucL_qY&amp;h=AT2fxXfRo05x1GfTMe9OSVy08IZnDsKDN9q9dZKM_honeTiVjTg3-xxnd3IVBnWq4nXWWDjl8QPsQ6KGK-5y2JFTPuHanAqWECgqQtBo_Px_cPc1uq36xlPE67DfqlyNDXSUXICh" rel="noopener nofollow noreferrer" target="_blank">www.ShopAgapanthus.com</a>.

2917 SW 35th Dr suite 10, Gainesville, FL 32608

Agapanthus

Jane + Mercer&nbsp;offers a fresh take on modern retail, bringing together a curated mix of fashion, accessories, and home décor designed to feel both elevated and accessible. Built on the idea that great style should be within reach, the brand delivers high-quality, trend-forward pieces at approachable price points.As a family-run concept, Jane + Mercer focuses on value, thoughtful curation, and an easy, enjoyable shopping experience. From everyday wardrobe staples to statement pieces and home accents, each collection is selected to reflect what’s current while maintaining a timeless feel.&nbsp;&nbsp;The result is a boutique environment that feels polished but approachable, giving guests a place to discover something new, without the traditional barriers of luxury pricing.

Celebrate

YOUR STYLE

JANE + MERCER

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JANE + MERCER