Faces of Butler: An Interview with Emily Morgan, The Woman Behind Pink Narcissus

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Faces of butler

An Interview with Emily Morgan, The Woman Behind Pink Narcissus

Pink Narcissus is your one-stop shop for everything Lilly Pulitzer. When you enter the store, it’s impossible not to smile as you’re greeted with all the colors of the rainbow. As Pink Narcissus gears up to celebrate its 10th Anniversary, the Butler Marketing Team approached Emily Morgan to share her colorful journey. We are here to share her story.

Q: What is your name and position?
A: Hello! My name is Emily Morgan, and I am the manager of Pink Narcissus. 

Q: How long have you been located in Butler?
A: This year is ten years!

Q: Tell us your story. How did Pink Narcissus start?
A: Pink Narcissus started inside the original Narcissus store in Tallahassee, FL. There was a Lilly Pulitzer section that was selling well. Lilly Pulitzer corporate approached our store owner about opening a stand-alone store. At first, our owner was hesitant about having a store that only carried one brand but decided to take a chance. The first Pink Narcissus opened next door to the original Narcissus location. Fast forward to now, and we have four Pink Narcissus locations: Tallahassee, Gainesville, Daytona Beach, and Panama City.

Q: How long have you lived in Gainesville?
A: I was born and raised in Gainesville but went to Florida State University (Go Noles!) in Tallahassee for college, which is how I became familiar with Pink Narcissus. I was so excited when I found out Pink Narcissus was opening in Gainesville! When I came home for breaks, I would work at the store. I moved back to Gainesville after I graduated, which led to the start of my management and purchasing career.

Q: How has the transition of moving to Butler Town Center positively impacted your store and sales?
A: The transition to Butler Town Center has been wonderful for us! We were previously located right off Archer Road, between Alumni Hall and Zoe’s Kitchen. We moved because we needed more space and wanted to give the store a facelift. The move has been amazing, and it only gets better as each new business opens around us.

Q: Not including Pink Narcissus, what is your favorite Butler business?
A: Aside from our sister store, Narcissus, the girls and I are all foodies! We are incredibly excited to have a coffee shop located right next door to help fuel our days!

Q: How have you seen Butler change within the last 10 years? 
A: When we first opened in Butler Plaza, the Town Center was a Walmart! I remember going there as a child. The relocation of many businesses has opened up so much space for new opportunities.

Q: What do you like most about being located in Butler Town Center?
A: I love the walking around concept. Customers can eat lunch, walk and shop, and even grab dessert. If there is a wait time at the restaurants, customers have the opportunity to shop around.

Q: How many employees are on staff? Are you looking to employ?
A: Currently, we have five employees on staff. We are always looking to add staff members to our team who want to help us make Gainesville more colorful.

Q: What does the future of Pink Narcissus look like?
A: We are constantly growing! After ten years at Butler, we still meet local customers who learned about us. New customers quickly become our best friends. Maybe we will outgrow this space and move to a larger one in Town Center!

Q: What is your favorite outfit and accessory on your sales floor?
A: Definitely any of our “easy dresses” as I like to call them. They are our cotton dresses that are just easy to throw on and go. They are a staple during the Florida spring and summer heat. Pair it with a Julie Vos initial necklace, and you’ll look complete in seconds!