Bath & Body Works coming to Butler Plaza

Butler EnterprisesNews

Gainesville shoppers will soon have the option to tackle their holiday and grocery shopping in one trip with the opening of a Bath & Body Works location near Target in Butler Plaza West.

The new store, located at 3948 Archer Rd., is anticipated to open in mid to late July, said a Bath & Body Works representative in an email. Construction for the store began May 5, and it will be approximately 3,550 square feet and will feature a White Barn shop within the store.

The Bath & Body Works in Oaks Mall will remain open, said Ana Collins, store manager.

Mary Reichardt, the marketing director at Butler Enterprises, said the store is not necessarily about attracting more business but to cater to shoppers who are there already.

“We just hope that the right co-tenancy, which would be adding a store similar to what other people are already coming there for, would just make it more convenient for the shoppers that are already there,” Reichardt said.

Nicole Moscoso, a 21-year-old UF health science senior, said for students who don’t want to take a trip to the mall, the location is convenient and will allow customers to pick up items quickly while grocery shopping.

“Their range of scents is wide enough for anyone to find something they like,” said Moscoso. “My favorite scent is the aromatherapy scent Focus.”

Most of the stores opening in the Butler area this year are going to be in the new development, Butler Town Center. Butler Enterprises currently has four or five openings scheduled by the end of the year, Reichardt said.