Athleta Plans Grand Opening Celebration at Butler Town Center

Butler EnterprisesNews, Press Releases

Butler Enterprises is excited to announce its newest store opening, Athleta, at Butler Town Center on Tuesday, November 9th. 

The new store is approximately 4,400 square feet of dedicated retail space. With the new store opening, Athleta will add over 20 new jobs to our Gainesville community with the priority of hiring local talent.

“Athleta is excited to expand our brand and mission to Butler Town Center, and we look forward to bringing the Power of She to customers of Gainesville,” said Jennifer Steichen, Athleta VP Stores & Operations. “Our passion for beautiful, technical, and sustainable product combined with providing an authentic, personalized experience for our customers is a magic combination – it’s the secret sauce in how we bring the Power of She to life in our stores.”  

Athleta offers versatile premium performance apparel designed by women athletes to inspire a community of active, confident women and girls. Founded in 1998, Athleta integrates performance and technical features across its collection – from running and cycling to swimming and yoga. Athleta is based in San Francisco, CA, and is a Gap Inc. brand. 

Athleta’s Power of She campaign and brand experience celebrate inclusivity and the strength that comes from women and girls uplifting one another. Through the Gap Inc. PACE program and Fair Trade U.S.A., Athleta supports programs directly impacting the lives of majority-female workers creating its apparel. Additionally, 40% of Athleta apparel is made of recycled and sustainable materials. 

In keeping with its mission to empower women and girls, Athleta’s stores typically offer free fitness and wellness events throughout the year. 

The new Athleta location will be 2850 SW 35th Drive, Suite 10, Gainesville, FL, across from The Cheesecake Factory and next to Anthropologie.