ANTHROPOLOGIE to Open in Butler Town Center Fall 2020

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ANTHROPOLOGIE to Open in Butler Town Center Fall 2020

GAINESVILLE, FLA (March 10, 2020) – Butler Enterprises announces the signing of fashion retailer ANTHROPOLOGIE coming to Butler Town Center at Stengel Field this fall. The retailer has been a long sought-after addition to the Greater Gainesville region, and will be the only ANTHROPOLOGIE in a two-hour radius.

“ANTHROPOLOGIE will be another regional first in the greater Gainesville market,” states Deborah Butler, president of Butler Enterprises.  “In an evolving, competitive retail climate, this store is thriving and in high demand. Signing them shows the continued strength of the growing Butler Town Center and our entire city,” Butler continues.

Anthropologie was started in 1992 by Philadelphia-based Urban Outfitters, Inc., the parent company of Urban Outfitters, Free People, BHLDN, and Terrain. The brand has over 200 stores in the US, Canada, and Europe, and caters to “sophisticated and contemporary women aged 28 to 45,” as the company puts it.

The store’s 8,750 square foot buildout is unique and extensive, and Butler’s contractors are working with design firms to complete the interior in time for a fall 2020 opening. The modern-rustic feel of the space is designed to immerse the customer in a relaxed, approachable environment. The store will be located off of FL-24 (Archer Road) on S.W. 35thDrive—across from The Cheesecake Factory and soon to open Narcissus fashion boutique.

Gainesville, Florida is home to the number seven public university in the country, University of Florida, the nationally ranked number one small college in the country, the number one biotech incubator and 11 nationally ranked hospitals. This rapid growth brings a demand for the new, experiential shopping and dining atmosphere that Butler Town Center will fulfill.

Unlike any other development in the region, the 450,000 square foot Butler Town Center has been designed to fill a market gap, with great accessibility, urban walkability, new-to-market retail, an entertainment and restaurant hub, plus a chef-curated Food Hall.

As the capstone to the 267-acre development Butler Town Center joins Butler Plaza (established 1975) and the 2016 Butler North expansion, both fully leased, providing a powerful retail draw with 1.7 million square feet of established shopping and dining.

“This is a retailer our market has been demanding for a long time, and we’ve been working on getting this done for two years now. Add to it the upcoming openings of Narcissus fashion, Mode-Aveda Salon and REI, as well as more big leases in development, and we are getting close to achieving the full vision of this walkable, retail and dining experience I have wanted to bring to our community for a decade now, ” says Deborah Butler.